9 min read

SaaS Pricing Under Siege: The AI Agent Threat to Per-Seat Revenue

The exit backlog isn't cracking as expected. Half the market tanks, the other half holds. Smart money rewrites the rules for distressed assets, propelled by AI and industry-specific "microcycles." Find out what top investors are saying.

SaaS Pricing Under Siege: The AI Agent Threat to Per-Seat Revenue

The exit backlog is breaking—but not how you think. Valuation multiples are collapsing in half the market, while the other half holds firm. Smart money is rethinking what 'distressed' even means.


The Intake

The deals, the dynamics, the debates. What GPs, operators, and allocators are actually talking about.

This week's intelligence:

📊 10 episodes across 8 podcasts

⏱️ 745 minutes with dealmakers and operators

🎙️ At the table: Mark Cuban (Serial Entrepreneur, Cost Plus Drugs), Fawn Weaver (Founder, Uncle Nearest Premium Whiskey), Amjad Masad (Founder and CEO, Replit), Jonathan Lewinsohn (Co-Managing Partner, Diameter Capital Partners)


The Big Shift

The Old Playbook for Distressed Credit is Dead. Welcome to the Era of 'Microcycles.'

The traditional distressed debt playbook—scooping up "bad businesses" during broad recessions—is over. Jonathan Lewinsohn, Co-Managing Partner at Diameter Capital Partners, argues that outside of a systemic downturn, most companies hitting distress are simply bad businesses that shouldn't be touched. The real opportunity now lies in "microcycles" (Jonathan Lewinsohn on Capital Allocators – Inside the Institutional Investment Industry). These are industry-specific disruptions caused by technological transformation or policy volatility impacting sectors with high leverage. Think telecom, chemicals, or housing. This requires significantly more granular, sector-specific expertise and an ability to be influential without seeking control in bankruptcy, allowing for a quicker exit.

Why it matters: This shift means GPs chasing distress need to overhaul their sourcing and diligence. Generalist distressed funds will struggle. Specialist funds with deep sector knowledge and relationships that allow them to be "influential" in restructurings, but not necessarily "controlling," are the new alpha generators.

"Most companies that end up in distress outside of recessions are bad businesses. And generally investing in bad businesses is not a good business for you." — Jonathan Lewinsohn, Co-founder at Diameter Capital Partners on Capital Allocators – Inside the Institutional Investment Industry

The move: Re-evaluate your definition of "distressed." Does your team have the deep, industry-specific knowledge to identify and capitalize on these evolving microcycles, or are you still waiting for a macro downturn that may never come for "good" businesses?


The Rundown

AI is democratizing entrepreneurship, not just coding. Replit CEO Amjad Masad highlights that custom software solutions are being built by CEOs and individuals with no prior coding experience, bypassing traditional delegation (Amjad Masad on Masters of Scale).

The signal: The barrier to entry for launching technology-enabled businesses is dropping dramatically. This means more startups, more competition, and a shift in the VC landscape towards evaluating unique domain knowledge over technical expertise.

The commodity supercycle is far from over. Jeff Currie (Partner, Carlyle) asserts that a global capital expenditure boom, driven by de-dollarization, de-globalization, and efforts to address income inequality, will extend the metals supercycle for years. This is not just about green investment, but a fundamental reordering of global supply (Jeff Currie on Odd Lots).

Why it matters: This implies sustained inflation and higher input costs for asset-heavy businesses. GPs need to model in these costs and avoid industries too exposed to raw material volatility unless they have pricing power.

Vulnerable SaaS businesses need to go private. Gokul Rajaram (Marathon Management) warns that utility-based SaaS companies (like Zendesk) are highly exposed to AI agent "siphoning" of seats, making their public market valuations precarious. They may need to go private to restructure pricing models.

"The software companies that should be the most worried right now is where they are pricing the product based on utility." — Gokul Rajaram, Founding Partner at Marathon Management on Invest Like the Best with Patrick O'Shaughnessy

What to watch: Expect an increase in take-private transactions for mature, utility-based SaaS players struggling to adapt their pricing and value proposition in an AI-driven world.

Profitability is paramount, not just sales growth. Mark Cuban advises entrepreneurs to prioritize 'margin dollars' over chasing sales, even if it means defying a VC's growth-at-all-costs mandate (Mark Cuban on How I Built This with Guy Raz).

Why it matters: This is a clear signal to portfolio company CEOs: sustainable, profitable growth is back in vogue. Sponsors will look for disciplined capital allocation that drives margin expansion, not just top-line vanity metrics.

Games Workshop provides a playbook for IP defensibility. The Warhammer creator's vertical integration, deep community engagement, and consistent IP reinvestment—learned after a near-bankruptcy from over-reliance on the Lord of the Rings license—demonstrates how to build enduring brand value (Todd Wenning on Business Breakdowns).

The signal: In an era of content commoditization, unique IP with built-in network effects and intergenerational appeal commands massive defensibility and pricing power, making it a prime target for strategic growth equity.


Deal Flow Signals

🔥 ACTIVE

Commodity-Intensive Industries: Geopolitical shifts and policy decisions are driving a global capex boom, sustaining the metals supercycle. (Jeff Currie on Odd Lots)

IP with Deep Community Network Effects: Businesses like Games Workshop, with vertically integrated IP and strong community engagement, demonstrate extreme defensibility. (Todd Wenning on Business Breakdowns)

👀 EMERGING

• 🆕 AI-Enabled Prototyping: CEOs rapidly prototyping ideas with 'vibe coding' on platforms like Replit, sidestepping traditional development cycles. (Amjad Masad on Masters of Scale)

• 🆕 Microcycles in Distressed Credit: Focus shifting from general recessionary distress to industry-specific disruptions caused by tech or policy, impacting sectors with high leverage. (Jonathan Lewinsohn on Capital Allocators – Inside the Institutional Investment Industry)

🧊 QUIET

Post-Recession Distressed Debt: Most companies hitting distress outside of broad recessions are fundamentally bad businesses, unsuited for traditional distressed investing. (Jonathan Lewinsohn on Capital Allocators – Inside the Institutional Investment Industry)

⚠️ STRESSED

Utility-Based SaaS: Legacy software companies pricing on a per-seat utility model are highly vulnerable to AI agent displacement and will face pricing pressure. (Gokul Rajaram on Invest Like the Best with Patrick O'Shaughnessy)

Untracked Chip Residual Risk: The 'gold standard' for AI infrastructure financing is amortizing data center boxes used by hyperscalers; anything else, particularly unknown chip depreciation, is viewed cautiously. (Jonathan Lewinsohn on Capital Allocators – Inside the Institutional Investment Industry)


The Debate

Is Direct Lending still a viable growth engine, or is it now just a commodity?

🐂 The bull case:

"Direct lending... got very hyped up... and now has gone all the way to the point that people are so afraid of it, they miss what's great about the business... It's now underrated from being perhaps overrated and too overhyped." — Jonathan Lewinsohn, Co-Managing Partner of Diameter Capital Partners on Capital Allocators – Inside the Institutional Investment Industry

🐻 The bear case:

Ted Seides implies widespread overhype led to misallocation. While not directly bearish, the underlying sentiment suggests the easy money has been made, and the market is now more efficient, increasing pressure on returns for new entrants. (Ted Seides on Capital Allocators – Inside the Institutional Investment Industry)

Our read: Jonathan Lewinsohn's view is intriguing. "Underrated" implies genuine opportunity for those who understand the complex evolution of the asset class beyond its initial hype. The smart money isn't abandoning direct lending, but it's becoming highly selective, focusing on specific segments and structures where value can still be created, moving beyond the simple "yield premium" narrative.


The Bottom Line

The market is bifurcating: high-conviction, specific opportunities are clearing, fueled by AI and deep sector expertise, while everything else requires creative restructuring or a clear path to profitability.


🎯 Your Move

    • Audit your portfolio for AI exposure: Identify software companies with utility-based pricing models; proactively pressure management to adapt their value proposition and pricing in anticipation of AI agent competition.
    • Review your distressed and special sits thesis: Look beyond broad macro conditions. What specific technological or policy "microcycles" are creating disruption and opportunity in your target sectors?
    • Stress-test procurement across your portfolio: With sustained commodity supercycles, your portfolio companies need robust supply chain management. Mandate multiple AI models (ChatGPT, Gemini, Perplexity) for comparing sourcing and logistics alternatives.

What We Listened To


1. Advice Line with Serial Entrepreneur Mark Cuban

Runtime: 53 min

Featuring: Guy Raz (Host, Wondery), Mark Cuban (Serial Entrepreneur, Cost Plus Drugs), Lucy (CEO and Co-founder, One Trick Pony), Macy Schmidt (CEO and Co-founder, Girlish Skincare), Dan Jansen (Founder, Imperium Shaving), Kristin Rude (Founder and CEO, Northern Classics)

Relevant if you're coaching portfolio company founders on sustainable growth, pricing power, or leveraging AI for operational efficiency.

"The biggest mistake startups make is chasing sales over margin dollars in profits." — Mark Cuban, Serial Entrepreneur, Cost Plus Drugs

▶ Listen


2. How to break through a fear of failure, with Fawn Weaver & Van Jones

Runtime: 22 min

Featuring: Fawn Weaver (Founder, Uncle Nearest Premium Whiskey), Van Jones (Host / Entrepreneur, CNN / Masters of Scale)

Worth your time if you're grappling with leadership development, resilience, or the integration of personal values and business strategy.

"If I fail, I'll build it again. It's of no consequence to me." — Fawn Weaver, Founder of Uncle Nearest Premium Whiskey

▶ Listen


3. Possible: Amjad Masad on vibe coding, AI agents, and the end of boilerplate

Runtime: 76 min

Featuring: Amjad Masad (Founder and CEO, Replit), Reid Hoffman (Host, WaitWhat), Aria Finger (Host, WaitWhat)

Essential listening for anyone looking to understand how AI is democratizing software development and redefining entrepreneurship.

"We want to get to a point where you don't have to code at all. You should be in a creative space. A lot of coding is minutiae, a lot of coding is accidental complexity." — Amjad Masad, Founder and CEO of Replit

▶ Listen


4. Gokul Rajaram - Lessons from Investing in 700 Companies - [Invest Like the Best, EP.456]

Runtime: 76 min

Featuring: Gokul Rajaram (Founding Partner, Marathon Management), Patrick O'Shaughnessy (Host, Colossus | Investing & Business Podcasts)

Crucial for GPs and LPs assessing AI's impact on software business models, product management, and identifying future-proof skills.

"The software companies that should be the most worried right now is where they are pricing the product based on utility." — Gokul Rajaram, Founding Partner at Marathon Management

▶ Listen


5. [REPLAY] Jonathan Lewinsohn – Diameter Capital Partners (Manager Meetings, EP.05)

Runtime: 59 min

Featuring: Ted Seides (Host, Capital Allocators), Kristen VanGelder (Deputy Chief Investment Officer, Evanston Capital), Jonathan Lewinsohn (Co-founder, Diameter Capital Partners)

Relevant if you're evaluating early-stage managers, or seeking to understand the foundational philosophy of selective distressed and credit market investing.

"Most companies that end up in distress outside of recessions are bad businesses. And generally investing in bad businesses is not a good business for you." — Jonathan Lewinsohn, Co-founder at Diameter Capital Partners

▶ Listen


6. Jonathan Lewinsohn – Credit Microcycles at Diameter (EP.484)

Runtime: 75 min

Featuring: Ted Seides (Host, Capital Allocators), Jonathan Lewinsohn (Co-Managing Partner, Diameter Capital Partners)

Essential for portfolio managers and LPs investing in credit, offering a nuanced view on direct lending and the evolving opportunities in distressed 'microcycles'.

"Direct lending... got very hyped up... and now has gone all the way to the point that people are so afraid of it, they miss what's great about the business... It's now underrated from being perhaps overrated and too overhyped." — Jonathan Lewinsohn, Co-Managing Partner of Diameter Capital Partners

▶ Listen


7. Games Workshop: The World of Warhammer - [Business Breakdowns, EP.239]

Runtime: 40 min

Featuring: Colossus | Investing & Business Podcasts (Host, Colossus | Investing & Business Podcasts), Todd Wenning (President and CIO of KNA Capital, KNA Capital), Todd (Analyst, Games Workshop)

Valuable for anyone studying long-term IP defensibility, community building as a moat, or the strategic importance of vertical integration in consumer products.

"Games Workshop is, my opinion, the best company that most North American investors at least have never heard of. It's a really fascinating story." — Todd Wenning, President and CIO of KNA Capital

▶ Listen


8. The 5 step playbook assessment on business leadership effectiveness

Runtime: 47 min

Featuring: Sam (Co-founder, CEO Advantage), Taavo (Co-founder, CEO Advantage), Alex Rawlings (Host of The Private Equity Podcast, Raw Selection), Toby Boule (AdvantageCEO), Sam Rovit (AdvantageCEO)

Perfect for operating partners and board members seeking concrete frameworks to assess and improve leadership team effectiveness in portfolio companies.

"The 5x assessment cowriter is really a tool to assess how effectively a CEO and leadership team are executing against the model." — Sam, Co-founder at CEO Advantage

▶ Listen


9. Jeff Currie on the Crazy Surge in Metals, And Why The Supercycle Has Years to Run

Runtime: 40 min

Featuring: Jeff Currie (Partner, Carlyle), Joe Weisenthal (Host, Bloomberg), Tracy Alloway (Host, Bloomberg)

Mandatory listening for allocators, GPs, and operators who need to understand long-term inflation drivers and the impact of geopolitical shifts on capital-heavy industries.

"When we talk about a commodity super cycle, the S word, which by the way is nothing other than a commodity capex cycle or a big global capex cycle and we're seeing that... This is a world scale capex boom we're now entering." — Jeff Currie, Partner at Carlyle

▶ Listen


10. The NFL (2026 Update)

Runtime: 257 min

Featuring: Ben Gilbert (Host, Acquired), David Rosenthal (Host, Acquired), Bert Bell (Commissioner of the NFL), Paul Brown (Coach), Pete Rozelle (Intern for the Rams, NFL), Lamar Hunt (Owner of the Dallas Texans, Kansas City Chiefs), Sonny Werblin (Co-head of MCA / Owner, MCA / New York Jets (formerly Titans)), Tex Schramm (GM, Dallas Cowboys), Al Davis (Owner / Head Coach / GM / Commissioner, Oakland Raiders / AFL), Joe Namath (Player, New York Jets), Wellington Mara (Owner, New York Giants), David Dixon (Friend of Pete Rozelle), Hale Boggs (House Majority Leader), Ben Gilbert and David Rosenthal (Hosts, Acquired), Dan Snyder (Former Principal Team Owner, Washington Commanders), Josh Harris (Co-founder, Apollo), Jeff Dunn (Chief Strategy Officer, Seattle Seahawks)

A deep dive into the business and operational evolution of a major entertainment property, highly relevant for anyone in media, sports, or complex organizational scaling.

"Of the top 100 TV broadcasts aired last year, 82 of them were NFL games." — Ben Gilbert and David Rosenthal, Hosts of Acquired

▶ Listen


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